Broadly, Analytics is any attempt to evaluate business data. More specifically, it is the exploration of an organization’s data with the intent to perform statistical analysis as a means of improving various business aspects.
Analytics makes it easy to combine Salesforce data — or any other data — from across your business.
Sales Analytics comes preloaded with all the lenses and dashboards you need for sales, so reps can quickly identify account whitespace, and get a complete picture of the customer.
With Analytics for Event Monitoring, you can view application performance, understand adoption and usage, and access security data about all your Salesforce apps.
Service Analytics includes dashboards and lenses that can help your whole team deliver better service. It’s embedded right into the Lightning Console, giving agents a 360-degree view of customers.
Types of Analytics Tools
What are some of the different types of analytics tools? Below is a brief list. There are business analytics tools for: