Pardot is a software as a service (SaaS) marketing automation platform by Salesforce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. Pardot enables marketers to be more efficient and productive by automating repetitive marketing tasks so that marketers can spend more time on strategic projects. It also helps businesses generate leads, nurture leads and measure marketing ROI.
Regardless of industry type, marketing automation helps in finding new leads, nurturing them, and turning them into customers. In today’s competitive world, it is important to improve lead generation results, and align marketing and sales team goals.
Our experts help in implementing customized marketing automation solution based on industry type and different use cases to examine a customer’s journey through every stage of the sales process, so sales and marketing teams can work together and focus on the most promising leads.